Privacy policy

Last updated: June 3, 2026

Big.Fans is operated by Pleasure X Global Limited. Our store and website, including all related information, content, features, tools, products, and services, are intended to provide you (the customer) with a curated shopping experience (the "Services"). The Services are powered by Shopify, which enables us to provide the Services to you. This Privacy Policy explains how we collect, use, and disclose your personal information when you access or use the Services, make a purchase or other transaction through the Services, or otherwise communicate with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or browsing the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and disclosed as described herein.

Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies or can reasonably be associated with you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, such that it cannot identify you or be reasonably associated with you. Depending on how you use the Services, the country or region you are in, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including any inferences drawn from such information:

Contact information, including your name, address, billing address, shipping address, phone number, and email address.
Financial and payment information, including credit card, debit card, and payment card information, transaction details, payment method, payment confirmation, and other payment-related information. We generally do not store full payment card numbers directly, and the relevant payment information may be processed by our payment service providers.
Account information, including your username, password, security questions, preferences, and general settings.
Transaction information, including the items you view, add to your cart, or add to your wishlist, the items you purchase, return, exchange, or cancel, and your transaction history.
Communications information, including the information you provide when you contact us, such as the content you submit in a customer support inquiry.
Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information, including information about how and when you use or browse the Services.

Because some of the products sold through the Services may be adult products or adult collectibles, we handle browsing, add-to-cart, purchase, order, and after-sales records relating to such products with greater care. Other than for purposes of fulfilling orders, processing payments, arranging delivery and customs clearance, providing after-sales support, risk control, security, compliance, or as required by law, we do not intentionally use such information to infer your sexual orientation, sex life, health condition, or other sensitive personal attributes.

Sources of Personal Information

We may collect personal information from the following sources:

Directly from you, for example when you create an account, access or use the Services, contact us, or otherwise provide personal information to us.
Automatically through the Services, for example information collected from your device when you use our products or services or visit our website, as well as information obtained through cookies and similar technologies.
From our service providers, for example when we engage them to provide certain technologies and they collect or process your personal information on our behalf.
From our partners or other third parties, for example payment service providers, logistics and customs clearance providers, advertising and analytics providers, fraud-prevention providers, customer support tools, social media platforms, or other third parties you authorize to connect to the Services.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

Providing, customizing, and improving the Services. We use your personal information to provide the Services, including to perform the contract we have with you; process payments; ship orders; remember your preferences and items of interest; send you account-related notifications; process purchases, returns, exchanges, or other transactions; create, maintain, and otherwise manage your account; arrange shipping; assist with any returns or exchanges; enable reviews; and create a personalized shopping experience for you, such as recommending products related to your purchase history. This may include using your personal information to better customize and improve the Services.
Marketing and advertising. We may use your personal information for marketing and promotional purposes, for example to send you marketing, advertising, and promotional communications by email, text message, or other means where you have consented to receive them or as otherwise permitted by applicable law. Because some of the products sold through the Services may be adult products or adult collectibles, we handle purchase, browsing, add-to-cart, and order information relating to such products with care, and where required by applicable law we will obtain your consent or provide an opt-out mechanism. Unless permitted by applicable law or where you have expressly consented, we do not intentionally use specific purchase or browsing records of adult products to conduct targeted advertising on third-party websites that could reveal your purchasing interests.
Security and fraud prevention. We use your personal information to verify your account; provide a secure payment and shopping experience; detect, investigate, and take action against possible fraudulent, illegal, dangerous, or malicious activity; safeguard public safety; and maintain the security of the Services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We strongly recommend that you do not share your username, password, or other access details with anyone.
Communicating with you. We use your personal information to provide you with customer support, respond to your requests, deliver efficient service, and maintain our business relationship with you.
Legal reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies; to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings; and to handle or investigate possible violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes and within the scope of this Privacy Policy. Such circumstances may include:

Disclosure to Shopify, vendors, and other third parties that provide services on our behalf (such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
To complete cross-border shipping and customs clearance, disclosure to carriers, logistics partners, customs brokers, and the customs authorities or other competent authorities of the destination country or region of the information necessary to complete import clearance and delivery (such as the recipient's name, address, contact details, and the identity or tax information required for local clearance).
Disclosure to business and marketing partners to provide marketing services and to advertise to you. For example, we work with third-party services through Shopify to support personalized advertising based on your online activity across different merchants and websites. Our business and marketing partners use your information in accordance with their own privacy notices. Depending on the country or region you are in, you may have a right to ask us to stop sharing your information based on your online activity across different merchants and websites for the purposes of targeted advertising and marketing. To exercise this right to opt out, please click here.
When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as for shipping your products, or through your use of social media widgets or login integrations.
Disclosure within our affiliates or corporate group (where applicable).
In connection with a business transaction such as a merger or bankruptcy; to comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests); to enforce any applicable terms of service or policies; and to protect or defend the Services, our rights, and the rights of our users or others.

Our Relationship with Shopify

The Services are powered by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transferred to and shared with Shopify, as well as third parties that may be located outside your country or region, in order to provide and improve the Services for you. In addition, to help protect, develop, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, other merchants, and Shopify. To provide these enhanced features, Shopify may use the personal information we collect about your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise rights over your personal information for the purposes described above. To learn more about how Shopify uses your personal information and any rights you may have, please visit the Shopify Consumer Privacy Policy. Depending on the country or region you are in, you may exercise certain rights relating to your personal information through the Shopify Privacy Portal.

Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, local storage, SDKs, and similar technologies to support website operation, cart functionality, login status, payment flows, security protection, data analytics, advertising measurement, and personalized experiences.

Some cookies are necessary for the proper functioning of the Services; other cookies or similar technologies may be used for analytics, advertising, or personalization purposes. You can limit or block cookies through your browser settings, but this may affect certain features of the Services, such as cart, checkout, or account functionality.

We currently use Google Analytics 4 (GA4) to analyze usage of the Services and improve them. If we use other third-party advertising or analytics services in the future, those third parties may process information collected through cookies, pixels, or similar technologies in accordance with their own privacy policies.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you visit websites that are not affiliated with or controlled by us, please be sure to review their privacy and security policies and other terms of service. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of their information. Information you provide on public or semi-public platforms, including information you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of those third-party platforms, may be used by others in accordance with the terms and privacy practices of those platforms, and may be outside our control. Our provision of such links does not by itself imply our endorsement of the content of such platforms or of their owners or operators, unless otherwise stated within the Services.

Minors' Data

The Services are not directed to children or minors and should not be used by anyone who has not reached the legal age in their location or in the destination country or region. We do not knowingly collect any personal information from minors.

If you are a parent or guardian and discover that a minor has provided personal information to us, you may contact us using the contact details provided below to request its deletion. Following verification, we will handle the request in accordance with applicable law.

As of the effective date of this Privacy Policy, to our knowledge, we have not "shared" or "sold" (as those terms are defined under applicable law) the personal information of minors under 16 years of age.

Information Security and Retention

Please note that no security measure is foolproof or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure during transmission. We recommend that you do not send us sensitive or confidential information through insecure channels.

How long we retain your personal information depends on a variety of factors, such as whether the information is needed to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies. In general, we retain personal information for as long as necessary to fulfill the purposes for which it was collected, such as completing orders, providing after-sales service, resolving disputes, and meeting tax, accounting, audit, anti-fraud, security, and legal compliance requirements. When personal information is no longer needed, we will delete, anonymize, or restrict the use of it in accordance with applicable law and business needs.

Your Rights and Choices

Depending on the country or region you are in, you may have some or all of the following rights in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in some cases we may decline your request as permitted by law.

Right of access / to know. You may have the right to request access to the personal information we hold about you.
Right to delete. You may have the right to request that we delete the personal information we maintain about you.
Right to correct. You may have the right to request that we correct inaccurate personal information we maintain about you.
Right to portability. In certain circumstances and subject to certain exceptions, you may have the right to obtain a copy of the personal information we hold about you and to request that we transfer it to a third party.
Right to opt out of sale or sharing / targeted advertising. Depending on the country or region you are in, you may have the right to opt out of the "sale" or "sharing" of your personal information, or to object to our processing of your personal information for purposes of "targeted advertising" (as defined under applicable privacy law). To exercise this right to opt out, please click here. Please note that, where required by applicable law and where the relevant technology is available, we will treat a recognizable Global Privacy Control opt-out preference signal as a request to opt out for the device and browser you used to access the website, based on your location. If we are able to associate the device sending the signal with a Shopify account, the opt-out request will also be applied to that account. To learn more about Global Privacy Control, please visit https://globalprivacycontrol.org/. Other than Global Privacy Control, we do not recognize other "Do Not Track" signals that your web browser or device may send.
Managing communication preferences. We may send you promotional emails, and you can stop receiving them at any time using the unsubscribe option shown in our emails. Even if you opt out, we may still send you non-promotional emails, such as notifications relating to your account or orders.

You may contact us through the means indicated within the Services or through the contact details provided below to exercise any of the rights above. To learn more about how Shopify uses your personal information and any rights you may have (including rights relating to data processed by Shopify), please visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of the rights above. However, where personal information is necessary to provide the Services or to fulfill your request, certain features or services may be affected. Where permitted or required by applicable law, we may need to verify your identity before processing your request. Subject to applicable law, you may designate an authorized agent to make a request to exercise rights on your behalf. Before accepting a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may require you to verify your identity directly with us. We will respond to your request in a timely manner within the timeframes required by applicable law.

Complaints

If you have a concern about how we handle your personal information, please contact us using the contact details provided below. Depending on the country or region you are in, you may have the right to appeal our decision by contacting us using the contact details provided below, or to lodge a complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country or region you are in. The Services are powered by Shopify, and the relevant cross-border data transfers may be carried out by Shopify or other service providers.

Where required by applicable law, if personal information is transferred to a country or region outside the European Economic Area or the United Kingdom that has not been recognized as providing an adequate level of data protection, we or our service providers will rely on a legally recognized data transfer mechanism (such as the Standard Contractual Clauses adopted by the European Commission, or any equivalent clauses issued by the relevant UK authority) to safeguard such transfers. For more information about how Shopify handles cross-border data transfers, please refer to the Shopify Consumer Privacy Policy.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our privacy practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide notice as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or wish to exercise any rights you have, please email us at support@big.fans, or contact us at the following address: Pleasure X Global Limited, Unit B6, 12/F, Wing Wah Building, No. 677 King's Road, Quarry Bay, Hong Kong.